Team Sportia new partner

From today Team Sportia is a new partner to Partille Cup – World of Handball. The agreement runs for three years, until 2019. Team Sportia will among other things be responsible for all the merchandise associated with the event.

The world’s largest handball event for young people combined with Team Sportia, one of Sweden’s leading sports chains, will together create an even stronger event. Team Sportia will offer, not only for all the handball lovers, but also for all the visitors to the city of Gothenburg amazing products at the shop at Heden Center.

– We are very pleased and proud to announce Team Sportia as a new partner, says Fredrik Andersson, General Secretary of Partille Cup. Team Sportia, like us, have had a strong tailwind during the last recent years. Above all the shops in Gothenburg. Our common passion for sports and to have customers in focus makes me confident that our brands match each other in many ways, says Fredrik.

Håkan Tidstrand runs with his family the Team Sportia stores in Gothenburg and will be focusing on giving the visitors the best experience of the sport chain.

– It is very fun to work with Partille Cup and be able to reach the wide handball audience. Being a part of Partille Cup is an honour for us and to support children and young people is close to our heart. It is an exciting challenge and we look forward to meet all the people from all over the world, says Håkan.

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New brand book

The world’s largest youth tournament in Handball is renewing its brand book. After the success story building a solid tradition and tournament in Partille, a suburb to Gothenburg, the tournament grew larger and decided to move into Gothenburg by 2004. This was the start of a journey resulting in record numbers of participants and giving the tournament a magnetic power over the World of Handball.

Partille Cup has developed through a unique and overwhelming journey in becoming one of the world’s largest annual youth events. The event is creating a venue where sport and culture can meet. Where a power may grow of making a difference, not only in the field but also out in the world.

– In our quest for constant improvement and development the demand for a sharp profile and brand book has increased, says Fredrik Andersson, General secretary of Partille Cup.

The process has taken some time with the ambition to renew as well as maintaining a certain level of recognition. The new profile communicates our core values in a better way and gives the brand a visual modernization. With the launching of the new brand book, Partille Cup now possess a new expression and a strong profile to lean against in the process of developing the brand.

– To lift out our “handball player” from the previous logotype and create an icon that would work as a solitaire as well as redirect it forward was the base in the work, Fredrik continues.

Due to the launch, Partille Cup seize the opportunity of updating and restyling parts of our website. None of the functions will however be changed, and people will recognize our sites browsing around our web sites and social media channels.

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Bus travel to Partille Cup

How are your team travelling to Gothenburg this summer?

Partille Cup would like to tip you about a great way of travelling to Gothenburg this summer. Book your bus trip with our Partille buses and let us take care of the administration that involves. A smooth, comfortably and affordable way that let you focus on whats most important… Handball. 

Partille Cup offers comfy buses driving directly to Gothenburg. Just order the buss trip on your “My Team Info”-account, then the rest is up to the staff of Partille Cup. The bus trip can be booked as you register your team to the tournament and it is valid for both ways. The routes that can be booked are:

  • Oslo-Gothenburg. The centralstation is the pickup location in Oslo, Norway. But both Gardemoen and Rygge Airport are options according to agreements. 
    Price SEK 1000/person.
  • Stockholm-Gothenburg. The centralstation is the pickup location in Stockholm or a different location according to agreement. 
    Price SEK 1100/person.

Arriving to Gothenburg, you will be dropped off at your school accommodation. N.B. The buses will only depart Monday morning from Oslo and Stockholm returning to Oslo/Stockholm Saturday afternoon.

How to book your bus trip with Partille Cup.

If you wish to book your bus trip with us, please do so in your My Team info-site. Browse into “Orders” and click “update orders”. There you register the number of persons in the box “Buss Oslo” or “Bus Stockholm”. If you still have questions about our bus trips, kindly mail us at and we will answer your questions as quick as possible.

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New and younger EOC

Prior to 2017, the concept has changed and there will be a tournament for younger national teams. Therefore boys 17 and girls 16 ages will compete in the tournament in the future. Partille Cup organizes the tournament in coorporation with the Swedish Handball Federation and EHF, the European Handball Federation, and is played between some of the world´s best youth national teams, female – and male juniors participate every other year.

The EOC is played parallel along Partille Cup and the dates for the tournament is July 2.-7. The games start Monday July 3. Group phases will be played in Lisebergshallen and Valhalla, while the finals will be plays in Scandinavium.

In previous years, several international superstars participated in the tournament – Uwe Gensheimer (Germany), Oscar Carlén, Niclas Ekberg, Isabelle Gulldén, Jim Gottfridsson (Sweden), Aron Palmarson (Iceland), Nora Mörk (Norway), Cristina Neagu (Romania), Xavier Barachet (France), Elisabeth Chavez Hernandez (Spain) och Louise Burgaard, (Danmark), to name a few.

Bring your team when you find a gap in your busy schedule and get inspired in time for your own play-off in Partille Cup. One day it might be you or one of your team mates representing your country in the prestigious national team tournament of EOC?

It is the European Open as the stars of tomorrow are born and you have the chance to see them live.

Welcome to follow the tournament in place between 2-7 July.

Schedule (coming later)



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Players Club put on hold

Our tournament disco, Players Club, will be put on hold this year.
The reason is that our current location at “Svenska mässan”-convention centre is no longer available. The Partille Cup organisation has been monitoring the market for a suitable alternative without succeeding. Partly the difficulties are to find a place large enough, but also the geographical location, availability during the summer as well as finding a solution meeting our high demands on security.

– Of course we are sad to end a 40 year old tradition. Players Club has been something exclusive and popular for parts of the participants. Obviously some players had energy left after a full day of handball, Fredrik Andersson, General secretary of Partille Cup says.

The organisation behind Partille Cup hopes that the national team tournament as well as an large investment in the arrangement around Heden Arena will attract the former Players Club-participants.

The national tournament European Open Championship will from now on be hosting M 17 (men) and W16 (women), starting with M 17 this summer. It is played parallel with Partille Cup at the arenas Valhalla and Lisebergshallen during the group stage, ending with the finals at Scandinavium Arena. Free entrance for all participants wearing their Partille Cup Pass.

At the Heden Arena several additional stands will increase the ambiance and contribute to an tighter setting. Dj, speaker and entertainment will be contributing to an atmosphere normally only found at the finals.  

Fredrik continuous. – The days and the nights during the tournament week is filled with activities. A part from their games, they have the Opening Festival ceremony, the amusement park Liseberg, shopping and the Gothenburg archipelago. Without mention the necessary spare time needed to meet players and friends from all over the world. Hopefully these extra arrangemangs with the European Open and arena will reduce the missing for the disco.

The ambition for Partille Cup is to be the number one of venue or meeting point for all the handball players of the world. Plan your week now so you can watch the national teams fighting over the title of the European Open between July 2 to 7, or plan your full days on Heden where every day will be with a touch of finals!

More about European Open

More about the finals

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