New brand book

The world’s largest youth tournament in Handball is renewing its brand book. After the success story building a solid tradition and tournament in Partille, a suburb to Gothenburg, the tournament grew larger and decided to move into Gothenburg by 2004. This was the start of a journey resulting in record numbers of participants and giving the tournament a magnetic power over the World of Handball.

Partille Cup has developed through a unique and overwhelming journey in becoming one of the world’s largest annual youth events. The event is creating a venue where sport and culture can meet. Where a power may grow of making a difference, not only in the field but also out in the world.

– In our quest for constant improvement and development the demand for a sharp profile and brand book has increased, says Fredrik Andersson, General secretary of Partille Cup.

The process has taken some time with the ambition to renew as well as maintaining a certain level of recognition. The new profile communicates our core values in a better way and gives the brand a visual modernization. With the launching of the new brand book, Partille Cup now possess a new expression and a strong profile to lean against in the process of developing the brand.

– To lift out our “handball player” from the previous logotype and create an icon that would work as a solitaire as well as redirect it forward was the base in the work, Fredrik continues.

Due to the launch, Partille Cup seize the opportunity of updating and restyling parts of our website. None of the functions will however be changed, and people will recognize our sites browsing around our web sites and social media channels.

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Bus travel to Partille Cup

How are your team travelling to Gothenburg this summer?

Partille Cup would like to tip you about a great way of travelling to Gothenburg this summer. Book your bus trip with our Partille buses and let us take care of the administration that involves. A smooth, comfortably and affordable way that let you focus on whats most important… Handball. 

Partille Cup offers comfy buses driving directly to Gothenburg. Just order the buss trip on your “My Team Info”-account, then the rest is up to the staff of Partille Cup. The bus trip can be booked as you register your team to the tournament and it is valid for both ways. The routes that can be booked are:

  • Oslo-Gothenburg. The centralstation is the pickup location in Oslo, Norway. But both Gardemoen and Rygge Airport are options according to agreements. 
    Price SEK 1000/person.
  • Stockholm-Gothenburg. The centralstation is the pickup location in Stockholm or a different location according to agreement. 
    Price SEK 1100/person.

Arriving to Gothenburg, you will be dropped off at your school accommodation. N.B. The buses will only depart Monday morning from Oslo and Stockholm returning to Oslo/Stockholm Saturday afternoon.

How to book your bus trip with Partille Cup.

If you wish to book your bus trip with us, please do so in your My Team info-site. Browse into “Orders” and click “update orders”. There you register the number of persons in the box “Buss Oslo” or “Bus Stockholm”. If you still have questions about our bus trips, kindly mail us at and we will answer your questions as quick as possible.

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New and younger EOC

Prior to 2017, the concept has changed and there will be a tournament for younger national teams. Therefore boys 17 and girls 16 ages will compete in the tournament in the future. Partille Cup organizes the tournament in coorporation with the Swedish Handball Federation and EHF, the European Handball Federation, and is played between some of the world´s best youth national teams, female – and male juniors participate every other year.

The EOC is played parallel along Partille Cup and the dates for the tournament is July 2.-7. The games start Monday July 3. Group phases will be played in Lisebergshallen and Valhalla, while the finals will be plays in Scandinavium.

In previous years, several international superstars participated in the tournament – Uwe Gensheimer (Germany), Oscar Carlén, Niclas Ekberg, Isabelle Gulldén, Jim Gottfridsson (Sweden), Aron Palmarson (Iceland), Nora Mörk (Norway), Cristina Neagu (Romania), Xavier Barachet (France), Elisabeth Chavez Hernandez (Spain) och Louise Burgaard, (Danmark), to name a few.

Bring your team when you find a gap in your busy schedule and get inspired in time for your own play-off in Partille Cup. One day it might be you or one of your team mates representing your country in the prestigious national team tournament of EOC?

It is the European Open as the stars of tomorrow are born and you have the chance to see them live.

Welcome to follow the tournament in place between 2-7 July.

Schedule (coming later)



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Players Club put on hold

Our tournament disco, Players Club, will be put on hold this year.
The reason is that our current location at “Svenska mässan”-convention centre is no longer available. The Partille Cup organisation has been monitoring the market for a suitable alternative without succeeding. Partly the difficulties are to find a place large enough, but also the geographical location, availability during the summer as well as finding a solution meeting our high demands on security.

– Of course we are sad to end a 40 year old tradition. Players Club has been something exclusive and popular for parts of the participants. Obviously some players had energy left after a full day of handball, Fredrik Andersson, General secretary of Partille Cup says.

The organisation behind Partille Cup hopes that the national team tournament as well as an large investment in the arrangement around Heden Arena will attract the former Players Club-participants.

The national tournament European Open Championship will from now on be hosting M 17 (men) and W16 (women), starting with M 17 this summer. It is played parallel with Partille Cup at the arenas Valhalla and Lisebergshallen during the group stage, ending with the finals at Scandinavium Arena. Free entrance for all participants wearing their Partille Cup Pass.

At the Heden Arena several additional stands will increase the ambiance and contribute to an tighter setting. Dj, speaker and entertainment will be contributing to an atmosphere normally only found at the finals.  

Fredrik continuous. – The days and the nights during the tournament week is filled with activities. A part from their games, they have the Opening Festival ceremony, the amusement park Liseberg, shopping and the Gothenburg archipelago. Without mention the necessary spare time needed to meet players and friends from all over the world. Hopefully these extra arrangemangs with the European Open and arena will reduce the missing for the disco.

The ambition for Partille Cup is to be the number one of venue or meeting point for all the handball players of the world. Plan your week now so you can watch the national teams fighting over the title of the European Open between July 2 to 7, or plan your full days on Heden where every day will be with a touch of finals!

More about European Open

More about the finals

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New hotels

This year the number of inquiries of hotel bookings have hit the roof. Exciting of course, it means a lot of new co-travellers and teams, but also challenging as Partille Cup already have partnered with a majority of the most popular hotels in Gothenburg. The increased demand made us determined to engage two more hotels to this years tournament and now that’s a reality.

Scandic Mölndal will be completely renovated during this spring and in good time before Partille Cup the hotel will be in exquisite condition. The hotel offers a wide range of room types, suiting both teams as well as co-travelling families and single travelers. Its location in the western parts of Gothenburg with a large number of public transports outside the door will take you to your games at Heden in about 15 minutes.

Quality Hotel Winn is offering competitive prices with a strategic location close to the main road, giving teams with their own bus an excellent accessibility to both Heden and Kviberg. Furthermore they offer bus parking, indoor pool and a cosy hotel restaurant.  Quality Hotel Winn has some larger room types, which makes it perfect for teams and co-travelling families.

At Partille Cup we are delighted to offer you our new hotels Scandic Mölndal and Quality Hotel Winn. And of course over the increasing demand for hotels during the tournament from co-travelling families and supporters. We hope you long for Partille Cup – World of handball as we do!

Make a reservation!

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