NeH and Partille Cup

Partille Cup – World of Handball, the world´s largest handball tournament for youths and NeH have signed a multi-year collaboration.

NeH will be both a supplier and partner to Partille Cup and will therefore become an official partner to the tournament. Together, the parties will develop the profile around the entire event and add extra value to the great experience that it is for the young people to participate in the tournament.

The partnership between Partille Cup and NeH comprise an overall responsibility for the product branding and the merchandise. The vision with the partnership is to create more memories from Partille Cup by release an attractive collection of profile products and related services. NeH will also contribute to create a good ambience at all the event areas. 

”It feels important to be a part of this positive tournament that brings together children from all over the world. An event as Partille Cup is so much more than just a sport activity. We at NeH want to develop this amazing tournament and deliver more experiences to the participants and the audience.”, says Peter Hultqvist, säger Peter Hultqvist, Sales Manager at NeH.

Fredrik Andersson, General Secretary at Partille Cup, says: ” We are incredibly happy over our new partnership with NeH. Together we are going to develop our product branding and merchandise to a whole new level. The collection and design are going to be unique among all handball tournaments. We are looking forward to present everything to our participants next summer”

Partille Cup is the world´s largest and most international handball tournament for youths. Since 1970, we have believed in the power of handball and through sport create a community of people from different cultures and ways of life.

NeH is one of the Nordic region’s leading suppliers of profile products and brand experiences that help its customers increase their sales and strengthen their brands. With customer needs in focus, NeH combines its knowledge of profile products and events with a strong commitment and interest in constantly developing new creative and cost-effective products and services. NeH was established in 1964 and today has operations in Sweden, Denmark, and Norway, approximately 60 employees and a turnover of approximately SEK 200 million.