Fristads enters as Main Partner for Partille Cup

Fristads, one of Sweden's largest manufacturers of workwear, enters as the Main Partner for the Partille Cup.

– The purpose of Partille Cup is to create a meeting place for young people from all over the world, regardless of gender, religion, or social background. The collaboration with Fristads gives us a safe base to ensure that we can give young people this meeting place and a positive experience, says Fredrik Andersson, General Secretary of Partille Cup.

Fristads has since it started almost a hundred years ago manufactured workwear for a wide range of professional users. The sponsorship with the Partille Cup enables Fristads to contribute to promoting the health of future generations and at the same time create the conditions for more young people to have the opportunity to meet, on and off the pitch – regardless of nationality.
– Our children are our future and we are both proud and happy to be able to contribute to more joy among young people from all the corners of the world. We see Partille Cup as the perfect partner to enable more people to experience the community that sports builds, a community that creates interest and understanding across national borders, says Petra Öberg Gustafsson, CEO at Fristads.

The new agreement means that Partille Cup in future will be presented by Fristads. Through the collaboration, Fristads will also actively contribute to Partille Cup's extensive sustainability work before, during and after the tournament.
– Together with Fristads, we are taking new steps towards creating an even stronger tournament with sustainability in focus, says Fredrik Andersson, General Secretary of Partille Cup.